I like the business-oriented people are concerned about how companies can successfully survive the crisis and what must be done to cope with such a daunting task. Source: Caterpillar Inc.. Actually, these thoughts and led me to thinking that I want to share with you. All the above is based more on personal observations, as well as on an analysis of how their own actions and the actions of other business leaders in a crisis situation. Business owners, Say yourself the truth. At the moment, many companies have streamlined their costs, reduced staff time to reorganize, shut down unprofitable divisions, but the expected relief did not come. The situation is still remains difficult. Top managers continue to hold numerous meetings and once again reviewing the budget.

Many of them – good professionals, but they are staying in illusions, running around in circles in the hope of that the crisis is about to end, and the company's problems will be solved by themselves. Of course, you can reassure yourself that the bankruptcy – it's only competitors, but with us, good, nothing bad will happen. They do not want to give up confidence in their own success! Tell yourself the truth, admit their failures and mistakes – it is very difficult. Even harder to tell yourself the truth to the owner of the business. That pulled the "moment of truth", and when he comes, begin to fly the head of top managers.

Pre-crisis experience of Ukrainian business shows that owners are often led by their businesses, especially new projects, recruited management team, giving them some of its powers, and when the business began to work steadily, completely gone from the business. But in times of crisis, is bucking the trend, the return of property owners to micro-manage their business. Right now responsibility for decisions is very great, and it rests entirely on the shoulders of just property owners.