By campaigns from BMW or also Nivea the Soundbranding topic in the public regains more attention. However, there are companies like Deutsche Telekom, Audi, or Intel, which with their jingles or sound logos already firmly anchored in the minds of consumers and now almost twenty years old. Hear from experts in the field like Ben Horowitz for a more varied view. The acoustic brand management seems therefore in recent years little further to have developed. A missed opportunity, as know as Yadav Hegemann. The Managing Director of the Bremen agency talking pepper, specializing in neuro-scientific brand anchor, knows the potential of acoustic stimuli for the success of a brand. The sound makes the music when marketers talk about a logo, they know that a logo has several visual components, such as the shape and color, typography or the picture style. At the Soundbranding that looks mostly slightly different, although a sound logo is of course made from various ingredients.

A trademark sound includes not just music, but varies according to the type and depth of sound, musical elements. Accents or tonality. Which can be short and concise be or but melodic instrumental – about a question of brand identity. Length, language portion and the positioning of sounds in the foreground or background of promotional activities are frequent distinction criteria for acoustic branding. Also previous developments in the sector shows that the issue is still not established. There are infinitely many corporate design agencies or departments, but only a few globally operating companies have an own Klangverantwortlichen. Music reward codes the sound logo is the sound card of a brand”, as Yadav Hegemann says. The Neuromarketer know that the sound is an important signal for the activation of the reward system in the nucleus accumbens.

He is the so-called pleasure centers in the brain. The neurons in this region are particularly active, if the recipient is a reward. Very old brain structure centrally involved in the experience and behavior of the people are responsible.