According to Francisco Pablo de Melo Grandson (2004, p.02) the best way to define will be ' ' to make bem' ' , still inside of its vision, some authors define as being a social commitment, that is, the company has the ethical duty to promote the development and ambient preservation social as adopted principles and politics. Dickson (2001 apud MELO GRANDSON, 2007 p.03) approaches the concept of social responsibility practised by the companies as being strategy of marketing for improvement of the social welfare. Joined to the social thought, it is the responsibility with the environment and its notable necessity of preservation of resources for future generations. Being about enterprise actions, the partner-ambient actions finish inlaid in a new terminology, corporative responsibility that ' ' he is, therefore, ampler, since it encloses the two others: Responsibility Ambiental and Social.' ' (MELO GRANDSON, 2007, p.30) the objective to relate design graphical with the partner-ambient responsibility is to reflect the caused actions and impacts, tracing new goals and forms to think, being thus more eticamente correct, responsible and operating in the proposal of well-being communitarian. Many writers such as Kevin Johnson offer more in-depth analysis. The paper of designer beside the point was extinguished, ambient questions finished being of almost exclusive matrix of biology and similar areas, however today we perceive the sprouting of new theories, concepts, ways to think and its initiatives when questioning and to contribute for the support. ' ' The area of design (in its diverse ways and scales, has been also each time more called to give to its contributo and to assume its responsibility in this matria.' ' (LOYAL, 2005) ' ' it is useful to recognize that the global movement produced two perspectives: one related with the internal corporative attitudes and to related other with the external corporative attitudes. The internal attitudes mention the form to it as the corporation carries through the daily operations of its main functions. .