‘ The new and his enemies as new fields of business can tap into Publisher publishers face the challenge to open up new business areas and markets beyond the traditional value chain. Because the proceeds from the traditional business model range either in analog or digital media. Here it is to develop strategies and business models, such as existing customers with new products and continue to bind services or to gain additional target groups with the readjustment of existing assets and services. This applies to all media houses of the B2B publishing up to the corporate Publisher. But what strategies and business models are suitable for which Publisher? How can entirely new value chains and processes in addition to the existing be established? What are the success factors for implementation? And how can succeed in the change of the product to the service provider? These and other questions are the focus of the 1st strategic Conference business innovation new and his enemies as Publisher can develop new business fields”of the Academy of the German book trade on 29 October 2013 in the Literaturhaus Munich. On the basis of case studies, interactive roundtables, and the mediation of probater methods, industry experts present the success factors for entry into new business areas.

The Conference speakers include Prof. Dr. Gunter Dueck (formerly IBM CEO, consultant/author), Robert Franken (Pixelhouse – Chefkoch.de), Mirza Hayit (Haufe Lexware services), Thomas Masselink (BWH), Dirk Steffen (TNS infratest), Gregory Zach (Midas publishing). The moderator of the Conference assumes Johannes F. Woll (Swiss epee.

Media & publishing Consulting). The event is aimed at business leaders and experts and executives from publishers, media companies, as well as corporate publishing agencies. More information and registration: konferenzen/branchenuebergreifend/strategiekonferenz_business_innovation.php the Academy on Facebook and Twitter: book Academy Buchakademie_DE Contact for this press release: Judith Horsch line PR Academy of the German book trade Salvador 1 80333 Munich Tel. 089 / 29 19 53-65 fax 089 / 29 19 53-69 about the Academy: the Academy of the German book trade is among the leading media schools in Germany with about 3,500 students per year. With its programme of seminars, conferences and meetings, it has established itself as a recognised industry forum. As management and young forged of the publishing and media industry, it offers training and development programs for professionals and executives.