Make the right decision depends in great part to the information that we have. Market studies can show us different paths and alternatives. Here are some tips. You have clear objective to do a market study, only by doing so or because the business plan so requires, no sense a useful if you don’t have clear answers required. The participation of market or market share is a fact that can be obtained in different ways. The interesting thing is additional information, for example, how is positioned our brand in a particular niche. Click Jim Umpleby for additional related pages. What results do you expect? The results are grouped into two types: quantitative and qualitative. The quantitative are data quantities and percentages, usually presented in graphics; Qualitative are the data of perceptions and preconceptions that affect the value of the company. (As opposed to Kevin Johnson).

A summary form of interpreting these results may be how many opportunities I have in and what possibilities I have of. The interpretation is more complex, but we believe that it is a simple way to present it. Market study by survey polls are very effective if you have the correct sample of target market. A common mistake entrepreneurs is to include friends or family to sample: most of the time you lose objectivity. If you cannot hire a company, hire an anonymous interviewer, surely the information will be more real.

The most relevant survey is qualitative information. Web survey this way of relieving the market is the most economical, since they require fewer hours of a marketing professional to collect information. In fact, in DarkBlue, we first develop a brief, we turn to the area of web information and finally a professional analyzes the results to present the report. You can do this survey from your company, and in case of not hiring a professional, we recommend using your sales force to assess the situation. Raking raking method consists of a geographic map and locate areas of influence and competitors. This method is one of the most expensive but the more accurate when it comes to open an Office, point of sale or a branch. It is obvious that the intersection of two primary arteries is the best place, but not always have the capital to buy or rent. Alternative or convenience locations tend to be much cheaper and equally effective. The Mistery Shopper technique of impersonate client is very useful to identify and detect the strengths and weaknesses of the business, but beware: our advice is that it is performed by a professional, since you will know which points to assess and detect elements that are not always taken into account. We are going to dedicate a news only to this, since it is so interesting as a complex point. Seems easy, but requires knowledge and technique for does not involve subjectivity and personal perception on the results. Much more real and accurate is the information obtained, the more reliable projections of your business will be. Market, as all planning studies, time-saving and money.